Thursday, December 20, 2012 / 9:45 AM
It may feel like a revolution, but really it’s just “the youth” remaking the world, like they do every few years. In St. Louis the youth revolution is found in our burgeoning community of graphic and web designers, in homebuyers who put down roots in Old North St. Louis, in bars and cafes like Melt, Sump, and the Silver Ballroom. The new and progressive pave over the old, trends coalesce, and something begins to smell like a zeitgeist.
The new spirit can be spotted easily on Cherokee Street, where a wave of new businesses – a record shop specializing in the outré, a hand-cranked printing press, an ice cream shop run by a tattooist who specializes in “zombie cakes” – blossomed amongst the Mexican restaurants and antique shops, and continues to flourish and expand.
Also on Cherokee Street, STL Style (http://stl-style.com/) is a T-shirt shop that has taken the hackneyed trope of the tourist T-shirt (“The Grand Canyon: I’ve Been There”) and turned it into an arch (pun intended), knowing riff on how we feel about our shopworn, small-market, ever-groping-for-cool Midwestern city.
"There are enough t-shirts out there that cater to tourists," quoting from the business' web site. "STL-Style is all about striking a chord with the natives."
Co-owners and brothers Jeff and Randy Vines, along with senior designer Kadie Foppiano, are responsible for dozens of shirts with slogans and references that can and do make hometowners grin, grimace, and blush, often at the same time.
Here's a look at some our favorites, available for holiday gifting from STL-Style's storefront, web site, and other businesses that carry their wares, should you so choose.
Jeff Vines gave us a preview of his next idear, too: "City of St. Louis hats, in the spirit of our very popular public works line, the same color and style as the city utility trucks."
Images courtesy of Jeff and Randy Vines/STL-Style
Subscribe to Look/Listen posts in your favorite feed reader.