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digg Other publications may claim to reach St. Louis’ active, affluent adults, but none reach as many as St. Louis Magazine. While our readership isn’t limited to a single group, there’s no denying St. Louis Magazine reaches a demographic with tremendous purchasing power.
St. Louis Magazine delivers a growing, young, affluent, educated and professional audience. Will they see your products?
Male: 39%
Female: 61%
Age
18-49: 37%
25-54: 49%
Household Income
$100,000+: 64%
Average: $186,400
Occupation
Professional/Managerial: 63%
Owner/partner in business: 27%
Member of one or more boards of directors: 18%
Have office in home: 55%
Our readers anxiously await the arrival of St. Louis Magazine every month to learn about what to do, where to go and who to look for when hitting the streets of St. Louis. Loyal St. Louis Magazine readers consider us their “go-to guide” for living the good life in St. Louis.
St. Louis Magazine Readers...
Read 4 out of 4 issues: 89%
Average time spent reading the magazine: 1 hour
Influenced by the magazine...
Dined in a restaurant as a result of reading St. Louis Magazine: 77%
Recommended a restaurant, product or store seen in the magazine: 42%
Shopped in a store seen in the magazine: 39%
Attended event seen in the magazine: 28%
Accessed website seen in the magazine: 20%
Saved an entire issue: 53%
Clipped and saved an interesting article: 49%
Download Demographics PDF
Source: St. Louis Magazine Subscriber Study, September 2005, MRI Custom Division
